How One Case Helped Launch a Personal Injury Law Firm — and a New Purpose
- Joe Douglass, 3x Emmy-Nominated Legal Storyteller
- Jun 3
- 2 min read
Updated: Jun 4
From civil defense work to plaintiff’s advocacy, Damon Hudson found meaning, strategy, and success by fighting for real people.
Hudson didn’t plan to open a personal injury law firm. In fact, he spent the early years of his career defending insurance companies in medical malpractice cases. But all that changed when one rejected case — the kind no one else wanted — showed him what it meant to fight for someone who truly needed help.
▶️ Watch the full conversation below:
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The Shift That Changed Everything
In this episode of Make Your Case, Damon shares what led him to leave a steady job billing in six-minute increments and start his own firm. It wasn’t a polished five-year plan. It was a gut-level realization that he wanted to help people — and a powerful experience with a single plaintiff case that showed him he could.
He described this as a "light bulb moment of like, now I can actually do something to help people."
Building a Personal Injury Law Firm Around Purpose and People
Now based in Santa Fe, New Mexico, Damon runs Hudson Injury Law, a firm rooted in personal connection. He talks candidly about how trust, empathy, and strategic communication form the core of every case, especially when working with clients in their most vulnerable moments.
This shift wasn’t just personal. It was tactical.
"The squeaky wheel gets the grease," Damon says. "If you are filing motions and doing things and making the defense attorney give you attention, they will."
Deposition Strategy and Legal Storytelling
The episode also dives deep into legal storytelling and what it takes to make a case resonate with adjusters, juries, and judges. Damon walks us through the time he rattled a high-powered defense attorney during a deposition — and why that moment proved he was finally doing the work he was meant to do.
"If he's screaming and yelling at me and I feel like I'm like new to this, I'm clearly onto the right lane if I'm upsetting somebody."
Why This Episode Matters
Whether you’re a new attorney wondering how to find your lane, or a seasoned trial lawyer curious about how others build trust and drive results, Damon’s episode offers a refreshingly honest look at how starting a personal injury law firm isn’t about ego — it’s about service.
Reach Damon at Hudson Injury Law in Santa Fe, NM.
