Our Approach: Storytelling with receipts
For 16+ years, in cities like Los Angeles and Portland, Oregon, I told high-stakes stories that had to be accurate, engaging, and fully sourced. I use that same approach at Clear Eyed Media for plaintiff lawyers.
​What that means:
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We start with discovery: depositions, records, photos, video evidence
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We talk to the client and anyone else who matters
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We add on-location shooting when the case needs it
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We build it like TV so people actually watch it
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We tie every emotional beat to something in the file
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That’s storytelling with receipts: human enough to move people, documented enough to survive defense.
The Genesis of a Story: Doing the Homework
The journey of a narrative at Clear Eyed Media begins with an extensive groundwork phase, where every stone is turned, and every avenue is explored. This includes conducting in-depth interviews, capturing compelling images, and gathering pertinent data. It's a phase where collaboration with attorneys takes center stage. We engage in thorough discussions to understand the intricacies of each case, ensuring that the material we gather is not only relevant but legally sound. Each interview is meticulously logged and transcribed, and every piece of visual evidence is cataloged, creating a comprehensive database of raw material. But we don't stop there; each item is evaluated for its impact and relevance to the story we're aiming to tell. This is where the Clear Eyed Media difference becomes evident. Our background in broadcasting has taught us the value of not just collecting content, but curating it—rating each piece for its narrative power.
From Raw Material to Narrative Masterpiece
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Having thoroughly documented and rated our material, we then embark on the process of narrative construction. This stage is akin to an artist contemplating their palette, with each color ready to be deployed not just for its hue but for the emotion and depth it adds to the canvas. Our narratives are built from the ground up, with real evidence and testimony serving as the bedrock. In crafting these narratives, we are meticulous about providing proper context and adhering to legal guardrails. Collaboration with attorneys continues to be pivotal, ensuring that the story we're telling is not only compelling but also admissible and ethically sound. This careful balance of artistry and accuracy is what sets our narratives apart, making them not just stories, but powerful tools for advocacy.
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A Different Kind of Storytelling
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Unlike many who might begin with a preconceived narrative, seeking facts to fit a storyline, our approach at Clear Eyed Media is fundamentally different. We start with the facts, letting them guide the narrative. This methodology, rooted in the disciplines of broadcast journalism, ensures that our stories are not only engaging but also authentic and persuasive. This approach has proven particularly effective in the legal arena, where the stakes are high, and the audience—be it a jury, judge, defendant, insurance adjuster, or the court of public opinion—demands not just information, but stories that resonate on a human level. By starting with a solid foundation of research and collaboration, and respecting the constraints and demands of the legal process, Clear Eyed Media crafts narratives that not only captivate but also achieve real-world outcomes.
Crafting Stories that Matter
At Clear Eyed Media, we believe in the power of storytelling, but more importantly, we believe in doing it right. Our process—rooted in thorough research, collaboration with legal professionals, and a commitment to integrity—ensures that the narratives we craft are not just stories. They are compelling arguments, carefully constructed to advocate, persuade, and ultimately, to win. In the pursuit of justice, where the strength of your narrative can tip the scales, Clear Eyed Media stands ready to craft the narratives that matter.
